Innovation

inEvidence Labs

Insights, ideas and strategies to expand your storytelling horizons.

Spotlight

A woman with curly hair, wearing a white and blue shirt, is sitting on a grey couch in a living room, having an engaging conversation about customer storytelling with an AI humanoid robot. The room has shelves with decorative items, books, and a plant. The robot has a white and black exterior with blue lights.

Aug 21, 2024

I Robin Hamilton

AI-Enhanced Customer Storytelling

An infographic with three horizontal bars, each with a stylized circular label resembling a sandwich ingredient. The bars are orange, teal, and green from top to bottom and numbered 01, 02, and 03 respectively. The background is white with a subtle gradient.

Aug 16, 2024

I Robin Hamilton

The Hamburger

A person wearing a red plaid shirt uses a tablet in a sunflower field, the bright blooms creating a vivid backdrop. The sunlight gives a warm glow, highlighting the contrast between technology and nature—a perfect scene for SEO optimization to boost customer advocacy.

Aug 13, 2024

I Verity Shuttleworth

Why accessible equals inclusive

A cozy podcast or recording studio with wooden walls, warm Edison bulb lighting, and several cameras set up around a circular table with microphones and headphones. The scene appears ready for recording or a live broadcast, perfect for discussing topics like customer advocacy.

Aug 12, 2024

I inEvidence

10 Top Interview Tips

An edited X-ray image of a human chest, displaying the ribcage, spine, and shoulder bones. The ribs curve around the chest cavity, and the spine runs vertically through the center. The shoulder joints and upper arms are visible on either side, providing a detailed view of human anatomy.

Apr 11, 2024

I Frank Wood

Anatomy of an Edit

Aerial view of a vibrant purple jacaranda tree in full bloom, adjacent to several buildings with rust-colored roofs. Nearby, a fenced garden with neatly arranged plants tells its own story. People can be seen walking and working around the area, adding to the art of storytelling in this picturesque scene.

Apr 9, 2024

I Chris Lovett

The Art of Storytelling

Mar 19, 2024

I Robin Hamilton

Art Meets Science

Colorful molecular models, consisting of black, white, green, blue, and yellow spheres connected by rods, are placed on a blue periodic table of elements. The image highlights the intersection of chemistry and molecular structures while subtly showcasing customer advocacy in scientific education.

Feb 10, 2024

I inEvidence

Periodic Table of Customer Advocacy

A collection of test tubes filled with colorful liquids, including red, blue, green, and yellow, arranged in a white test tube rack. An Erlenmeyer flask containing an orange liquid is positioned to the right. The setup is on a laboratory bench, reflecting the innovation trends highlighted in the 2024 Global Survey.

Jan 26, 2024

I Robin Hamilton

2024 Advocate Marketing Global Survey

A light blue building with a curved yellow marquee displaying "NOW OPEN: ADVOCATE MARKETING ACADEMY - AMA USA". The entrance below has glass doors and a street number "949" above. There’s a small window display to the left and second-story windows above the marquee, highlighting its inviting facade.

Jun 17, 2022

I inEvidence

AMA USA Highlights

Aug 21, 24

I Robin Hamilton

AI-Enhanced Customer Storytelling

Embracing AI to Enhance Human Expertise: How inEvidence is Leading the Way. Human-Crafted Quality, AI-Powered Efficiency.

Aug 16, 24

I Robin Hamilton

The Hamburger

Will they or won't they? A brand evolution or a diversion? When does 'classic' become 'old fashioned'?

Aug 13, 24

I Verity Shuttleworth

Why accessible equals inclusive

When you create and share accessible content, you empower the people you communicate with.

Aug 12, 24

I inEvidence

10 Top Interview Tips

Great interviews should never be rigid, but they may all follow certain steps. Here’s the process we rely on.

Apr 11, 24

I Frank Wood

Anatomy of an Edit

From the inEvidence Edit Suite, a step-by-step guide to building effective customer stories, from script choices to music.

Apr 09, 24

I Chris Lovett

The Art of Storytelling

Ndlovu Care, ServiceNow & inEvidence creative partnership

Mar 19, 24

I Robin Hamilton

Art Meets Science

inEvidence: AMA Europe '24 Keynote - Art Meets Science and how marketers can use AI for good

Feb 10, 24

I inEvidence

Periodic Table of Customer Advocacy

The science of storytelling, combining elements into the perfect formula for your program

Jan 26, 24

I Robin Hamilton

2024 Advocate Marketing Global Survey

The full 2024 Global Survey, with key takeaways, market trends, and what the future holds.

Jun 17, 22

I inEvidence

AMA USA Highlights

Something very special. Two amazing days. Relive it.

Jun 16, 22

I inEvidence

Lessons in Storytelling

Emma Clarke speaks about storytelling as a voiceover, the London underground, and Jennifer Lawrence

Feb 18, 22

I inEvidence

The Advocacy Line

Ever pictured Customer Advocacy as a train line? We did. Mind the Gap!

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