Feb 13, 25

I Peter Barton

Interview etiquette for video calls

Pre-COVID, it would be rare for there to be more than four people on an interview. Today, the average is six. This is not necessarily a good thing.

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Jan 28, 25

I Peter Barton

The customer interview as an experience

Customer advocacy programs are missing a glaring opportunity to create a point of difference.

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Jan 21, 25

I Peter Barton

Lessons in structure, from the editors of The Traitors

There is no shortage of advice for those looking to start a writing project. For writers of purposeful content, I’d suggest there is one good place to start: the ending.

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Jan 14, 25

I Peter Barton

Lessons in reality, from Henry VIII

There are two subjects in a reference story: the customer and the client. The challenge is to make both look good. Today and tomorrow.

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Dec 10, 24

I Peter Barton

The value of humans in a GenAI World

In a world awash with AI-generated chaff, it will be up to content creators to demonstrate the value of the human touch.

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Aug 16, 24

I Robin Hamilton

The Hamburger

When does ‘classic’ branding become ‘old fashioned’? Explaining the thought process behind the inEvidence brand update

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Aug 12, 24

I inEvidence

10 Top Interviewing Tips

A human and creative approach to the interview experience can capture more unique colour, insight and anecdotes. A list of questions is not enough, yet sticking to a process can create more effective stories

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