It’s not simply across the whole of tech marketing, artificial intelligence (AI) has become a topic of both excitement and concern across our wider culture.

At inEvidence we understand these concerns. However, we also believe that AI, when used responsibly, can both  support and enhance human skills and expertise.

Here’s how we are leveraging AI to benefit our clients and our team.

1. Creating Efficiencies

Efficiency is key in delivering high-quality customer stories in a timely manner. AI helps us streamline various processes, such as generating transcripts, summaries, and text cut-downs. By partially automating these tasks, we can focus more on the creative aspects of our work.

It’s the same with video. At early, organisational stages of an edit, we can use AI to ‘bin’ footage and create rough timelines, making the editing process more efficient and allowing our team to concentrate on crafting compelling narratives.

2. Communication. Bridging Language Barriers

One of the most important tools when communicating is relevance, meanwhile, one of the most significant challenges in global communication is language, .

AI-powered translation tools have revolutionized the way we communicate across different languages. At inEvidence, we use AI to aid communication. Simultaneous interpreting and immediate rough translations would be the most exciting examples. There are also some advanced beta video tools that means anyone can become an instant polyglot.

3. Enhancing Creativity

Creativity is at the heart of what we do at inEvidence. AI serves as a valuable tool to spark new ideas and enhance our creative processes. For instance, AI can generate alternative headlines, provide (very) rough first drafts, and we’ve even created a tool that can auto-generate blog posts from text and video interviews.

These AI-generated outputs serve as a starting point, allowing our creative team to refine and build upon them, ultimately producing high-quality, human engaging content.

4. Consistency and Quality

Maintaining brand consistency and quality across all content is crucial. AI tools help us perform quality assurance checks, ensuring that all content aligns with our clients’ brand guidelines. This includes checking for tone, style, and adherence to brand messaging. By leveraging AI, we can quickly identify and rectify any discrepancies, ensuring that the final product is polished and on-brand.

The Balance

While AI offers numerous benefits, it is essential to strike a balance between automation and human expertise. We’re cognisant of the flood of poor-quality AI content appearing in the market, and just how badly it’s being received.  AI is merely a dumb box of words that’s good at prediction; engaging content will still be created by humans.

At inEvidence, we use AI to complement and enhance our team’s skills, not replace them.

In Conclusion

The integration of AI into our workflows demonstrates how technology can be harnessed to improve efficiency, quality, and creativity. By using AI in a controlled and responsible manner, we can address the concerns of those wary of AI, while showcasing its potential.

As we continue to innovate and adapt, we remain committed to delivering exceptional content that resonates with our global audience, but more than this, we remain committed to creating an exceptional, positive experience every step of the way.

It’s early days. Understanding the possibilities and limitiations is allowing inEvidence to embrace AI to support and enhance human expertise.